CHAPTER 1
What is media literacy?
CHAPTER 1
What Is Media Literacy?
Learning Outcomes
1. Define media literacy
2. Identify reasons why media literacy is important
3. Appreciate the diverse stakeholders who support media
literacy
4. Understand the theoretical principles of media literacy
5. Analyze a media text by asking critical questions as a form of
intellectual inquiry
Media literacy can change the way you see and understand the world
I'M AN ORIGINAL CATCHPHRASE
CREATE
TO LEARN
Make a Media Literacy Meme
Apply what you learned in this chapter and use a meme generator to create a meme that expresses your thoughts and feelings about some of the key ideas of media literacy. Post and share your meme to your social network using the #MLAction hashtag.
FLIPGRID
INQUIRY
WHY IS MEDIA LITERACY RELEVANT TO YOU?
Reflect on one or more of the reasons why media literacy matters to you. Use the video reflection tool Flipgrid to consider these questions as you plan your informal extemporaneous response:
• How is media literacy relevant to your life?
• Which of the different motivations for media literacy make the most sense to you?
• How might people think and talk differently
about media as they develop media literacy
competencies?
• What unintended consequences might media literacy bring?
You can also view and respond to comments of other people who have offered thoughtful reflections on media literacy.
INTELLECTUAL GRANDPARENT:
NEIL POSTMAN
“There is no way to help a learner to be disciplined, active, and thoroughly engaged” without the learner himself or herself "perceiving a problem to be worth learning” and taking an “active role in determining the process of solution.”
--Neil Postman & Charles Weingartner, 1969
Learn more about how Neil Postman influenced generations of media literacy educators and activists